Optimization is more important than ever – with the majority of consumers looking online; they will either find you, or your competitors. The lions share of new business goes to those who show on the first page – for that, optimization is essential!
Those figures may seem dry to you so let me explain what they mean to you and your business. 90% of those users start to search for local products, services and venues (restaurants, nightclubs, pubs, wedding venues and more) online, then they go offline and do something!
What do they do? They come into your shop or place of business where you have the opportunity to sell to them. How then do you compete? You probably place newspaper adds and you probably advertise in local magazines, how much does that cost? How good a return do you get on the money you spend?
Did you know that even if you have no website, you will still be found online if your have a Yellow Pages or Thomson Local listing, not only that, potential customers will decide whether they will buy from you based on reviews they will find online. All this even when you have no website!
So do you need Local SEO? In this digital age, even those who don’t do business on the net will get business from the net and to prevent a competitor from hi-jacking your internet presence you need to claim it, use it and make sure it brings YOU business and not your competitor!